The right marketing strategy for your business

Your business is unique, which is why you need a tailored marketing strategy designed to drive you towards your specific goals. As a specialist in marketing strategy, I take the time to understand all the factors that could be influencing the challenge you’re facing. I’ll assess the many pillars of your customer experience – all of which inform the marketing strategy. 

Together, we’ll look at: 

• Acquisition and demand generation 
• Onboarding and usage
• Ownership and retention
• Data quality and attribution  
• Customer experience 
• Brand recognition and affinity 
• Communication effectiveness
• Campaign performance 

What I’ve learned over the last two decades in the industry, is that a good marketing strategy is often so much more than a campaign and events plan. There could be an issue with engagement, perhaps you’re missing out on conversions, maybe your customer support team are overloaded, or your customer data is holding you back from realising your potential. 

Whatever the problem, I’ll work to understand it, then build a strategy designed to fix it.