A fractional Chief Marketing Officer (CMO), acts as an outsourced marketing executive. Typically working part-time, they provide all the expertise of a senior marketing leader, without the full-time expense.
As your business grows, your needs often become more complex, which requires a level of insight and strategy that may go beyond your current resources – especially if you’re a small or medium-sized business. While you understand the importance of having a strong marketing and customer experience strategy in place to ensure continued growth, hiring a full-time CMO can be a significant expense that’s difficult to justify. This is where I can support as a fractional CMO. Having worked both in agencies and client-side I've developed a unique perspective, getting the best value out of your agencies whilst navigating the complexities of corporate life.
Typical roles and responsibilities would include:
At the beginning of our relationship, we would set out clear objectives unique to your specific needs; they could include increasing brand awareness, generating leads/sales, improving customer or member engagement, or driving better customer loyalty and retention.
My experience allows me to offer strategic consultancy to start-ups, global corporations and everything in between. Whether it’s a long-term part-time relationship allowing me to embed myself in your business and work over a number of programmes or a project-basis where you brief me on a specific challenge – it will allow you to benefit from the strategic guidance and leadership of a senior marketing leader or CMO without the commitment and expense of a full-time hire.
Contact me today to discuss Fractional CMO services and see if my skills could be a good fit for your business.
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