Customer-centric strategy. Seamless execution. A relentless focus on testing and measurement.

 The building blocks for success depend on strong foundations, so I’ll work with you to understand your current circumstances. These planning fundamentals include:

• Dissecting your brief – there may be other factors you haven’t considered, and the solution could end up a completely different shape to the one you had in mind, so I’ll examine your brief to get quickly into your world
• Assessing the landscape – I’ll need to understand your category, competitor landscape and, most importantly, your company to have a solid context to base our work on 
• Unlocking your data - to create business and marketing strategies that will enable you to reach your potential I’ll need to take a deep-dive into your business’ data
• Identifying the opportunities – early-on I’ll start to search for the opportunities within the challenges you share so that we can craft an action plan 
• Advocating for the customer – by putting myself in the shoes of the consumer and understanding your landscape we’ll design a solution which is customer-first, every time

Your tailored proposal will respond to the requirements we’ve set out along the way, then should you wish to proceed I’ll get to work on delivery. 

Quality of service and the results I generate for your business will always take priority over short-term gains, so I’ll never make short-sighted recommendations (though your proposal may balance longer-term deliverables with quick wins!). Throughout delivery, there will be a focus on continual measurement and optimisation to ensure the solution adapts to the market when it’s live. 

I aim to become an extension of your team, working with you to deliver in whatever capacity we agree to produce the best results.